This city is always challenging me HOW FAR CAN YOU GO?
This city is always challenging me. HOW FAR CAN YOU GO? This
city, knowing no limits, is like me. HERE.NOW.Myself. HERA.
“YOU NEVER KNOW”
HERE NOW Myself
Seoul presents
a variety of beauty.
a variety of beauty.
Each street has its own unique identity.
It’s the very place where a myriad of individualities.
and personal preferences come together and
transform into something new.
Seoul has a greater variety of beauty than
any other place in the world.
It’s the very place where a myriad of individualities.
and personal preferences come together and
transform into something new.
Seoul has a greater variety of beauty than
any other place in the world.
Now, facing
a new sensation.
a new sensation.
In this city, encounter fresh stimulation,
the sensation of speed,
and the most modern,
living sensations.
the sensation of speed,
and the most modern,
living sensations.
Seoulista knows no bounds.
She broadens her unique sense of beauty
with sophisticated taste and creative ideas.
with sophisticated taste and creative ideas.
HERA Seoulista
Contemporary Seoul Beauty
Seoulista
HERA has represented
the highest in self-condence
with a forward-looking attitude and lifestyle,
the spirit of the times since
its beginning in 1995.
the highest in self-condence
with a forward-looking attitude and lifestyle,
the spirit of the times since
its beginning in 1995.
2014 - 2018
Exceptional Moments,
Exceptional Beauty Be what you want,
whenever you want.
Impeccably perfect beauty
Exceptional Beauty Be what you want,
whenever you want.
Impeccably perfect beauty
2019 - 2022
Just me, Undefined
A strong sense of
self that
comes from within,
with the confdence to show
one’s true beauty.
self that
comes from within,
with the confdence to show
one’s true beauty.
2023
How far can you go?
Broadening her unique sense of beauty
with sophisticated taste
and creative ideas.
NEW Seoulista
with sophisticated taste
and creative ideas.
NEW Seoulista
